Google Indexing API Guide

Fast-Track Your Website Indexing with Google's API

If you want to get your website indexed quickly in Google's search results, the Google Indexing API provides a programmatic way to inform Google about new and updated pages. This method is faster than waiting for Google to discover your content through traditional crawling.

Note: The Indexing API is currently limited to job posting and livestream content types for most websites. However, this guide shows you how to prepare your site for when the API becomes available for all content types or if you have eligible content.

Prerequisites

  1. Google Search Console verified ownership

    You must have verified ownership of your site in Google Search Console before using the Indexing API.

  2. Google Cloud Platform account

    You'll need a Google Cloud Platform (GCP) account to create the necessary credentials for authentication.

  3. Job posting or livestream content

    Currently, the API is primarily accessible for these content types unless you have special access.

Step-by-Step Implementation Guide

Step 1: Create a Google Cloud Platform project

  1. Go to the Google Cloud Console
  2. Create a new project (or select an existing one)
  3. Give your project a meaningful name like "Credo Transportation Indexing"

Step 2: Enable the Indexing API

  1. In the Cloud Console, go to "APIs & Services" > "Library"
  2. Search for "Indexing API" and select it
  3. Click "Enable" to activate the API for your project

Step 3: Create service account credentials

  1. Go to "APIs & Services" > "Credentials"
  2. Click "Create credentials" > "Service account"
  3. Fill in the service account details:
    • Name: "Indexing API Service Account"
    • Role: Project > Owner (or a more restricted role if preferred)
  4. Click "Create" and then "Done"
  5. In the service accounts list, find your new account and click the three dots menu
  6. Select "Manage keys" > "Add key" > "Create new key"
  7. Choose JSON format and click "Create"
  8. Save the downloaded JSON file securely - you'll need it for authentication

Step 4: Verify your domain ownership

  1. Go to Google Search Console
  2. Make sure you have verified ownership of your domain (property)
  3. The Google account used to verify the property must have permissions in your GCP project

Step 5: Implement API calls

Here's a sample code in Node.js to update the URL status:

const {google} = require('googleapis');
const key = require('./service-account-key.json');

// Create a new JWT client using the service account key
const jwtClient = new google.auth.JWT(
  key.client_email,
  null,
  key.private_key,
  ['https://www.googleapis.com/auth/indexing'],
  null
);

// Function to publish a URL
async function publishUrl(url) {
  // Authorize the client
  await jwtClient.authorize();
  
  // Initialize the Indexing API
  const indexing = google.indexing({
    version: 'v3',
    auth: jwtClient
  });
  
  // Publish the URL
  try {
    const response = await indexing.urlNotifications.publish({
      requestBody: {
        url: url,
        type: 'URL_UPDATED' // or 'URL_DELETED' to remove from index
      }
    });
    
    console.log('Response:', response.data);
    return response.data;
  } catch (error) {
    console.error('Error publishing URL:', error);
    throw error;
  }
}

// Example usage
publishUrl('https://credotransportation.com/cars.html')
  .then(result => console.log('Success:', result))
  .catch(err => console.error('Error:', err));

Step 6: Batch processing multiple URLs

For efficiency, you can submit multiple URLs in a batch:

// Function to batch publish URLs
async function batchPublishUrls(urls) {
  // Authorize the client
  await jwtClient.authorize();
  
  // Initialize the Indexing API
  const indexing = google.indexing({
    version: 'v3',
    auth: jwtClient
  });
  
  // Create an array of promises for each URL
  const promises = urls.map(url => {
    return indexing.urlNotifications.publish({
      requestBody: {
        url: url,
        type: 'URL_UPDATED'
      }
    });
  });
  
  // Execute all promises
  try {
    const responses = await Promise.all(promises);
    return responses.map(response => response.data);
  } catch (error) {
    console.error('Error batch publishing URLs:', error);
    throw error;
  }
}

// Example usage
const urlsToIndex = [
  'https://credotransportation.com/',
  'https://credotransportation.com/cars.html',
  'https://credotransportation.com/tracking.html',
  'https://credotransportation.com/contact.html'
];

batchPublishUrls(urlsToIndex)
  .then(results => console.log('Batch success:', results))
  .catch(err => console.error('Batch error:', err));

Best Practices and Limitations

Current Limitations:

At present, the Indexing API is only available for:

  • Job posting pages marked up with JobPosting structured data
  • Livestream content with appropriate markup
  • Sites with special access or in specific pilot programs

Usage Best Practices:

Monitoring Status:

You can check the indexing status of your submitted URLs using the URL Inspection Tool in Google Search Console.

Alternative Methods for Fast Indexing

While waiting for broader access to the Indexing API, here are alternative methods to speed up indexing:

  1. Submit URLs via Google Search Console:

    Use the URL Inspection tool in GSC to request indexing for individual URLs.

  2. Submit your sitemap regularly:

    Keep your sitemap.xml updated and resubmit it when you add new content.

  3. Add internal links:

    Link to new pages from your homepage and other high-authority pages.

  4. Share on social media:

    Promoting content on social platforms can help Google discover it faster.

  5. Create a blog or news section:

    Regularly updated sections tend to get crawled more frequently.

Ready to Improve Your Site's Indexing?

Start with these methods to ensure your transportation website gets maximum visibility in search results.

View Complete Search Engine Submission Guide